AI and creative writing

Only someone completely detached from media and text could believe that AI has the ability to replace even an average writer. Therefore, no, we do not use AI to create texts. For now (and likely for a long time to come), no AI will be capable of creating quality text. Why? Because all AI developers are well-versed in language models and know how to write code, but they don’t understand how to write text that people will enjoy.

However, we do intensively use AI for optimizing business processes and automation. Essentially, we have automated and handed over to AI everything that makes sense, including analytics, testing, and processing large volumes of text. We are very, very, very different from traditional literature publishers and closer to game publishers that operate using technologies. You could say that traditional publishers are about 15 years behind us.